Leading short-video app, Rizzle’s
digital partnership with Sony Music Entertainment kicked off with a bang
through a special contest for the launch of Amaal Mallik’s track ‘Tu Mera
Nahi’. The track was released on the 5th of November 2020 and to
kickstart the release, the Rizzle App innovatively hosted a one-week #TuMeraNahi
contest for their users to get a chance to win prizes worth Rs 1.5Lakhs
including an OnePlus Nord phone. The contest received numerous submissions
showcasing creativity at its best. Finally, the results are out with 10 lucky
winners that outshone all other participants with their entries!
Ever since the singer announced the
contest on Rizzle for #TuMeraNahi, the Rizzle community showed off their own
version of the song on the app. The contest
featured Rizzle users to show their ‘Hunar’ in categories of DANCE, LIPSYNC,
and ACTING. The contest was open for all Rizzle app users across the country
with Amaal Mallik and Sony Music Entertainment taking a look at what Rizzle
creators can do! With a melodious track like Tu Mera Nahi, many creators
participated to get a chance to win exciting prizes in each category.
In Dance, Rizzle user Mihir Adhiya won
first prize, with Shailendra Deva and Simran Behl in second and third. Subu
Bose showcased her acting chops and secured the top spot followed by Kavita
Saini and Jasjyot Singh. In Lipsync, Rizzle user Jayantika Jain won first followed by Manas Gogia
Speaking
about the success of the Contest and winner’s announcement, Ms. Vidya from
Rizzle shares, “This was a unique opportunity for us at Rizzle to partner with
Sony Music Entertainment and Amaal Mallik, one of Bollywood’s up and coming
artists to release his debut single. We wanted creators to flaunt their
creative genius through this contest and they delivered spectacularly. The
winning entries were nothing short of brilliant!”
Rizzle continues to be at the forefront
of ensuring users on the platform have the first and last step to stardom with
interactive videos, web-series creation, comedy bits, music videos, DIY, and
much more. Their innovation in content and short-form video sees new heights
with their association with Sony Music and Amaal Mallik’s track.
The content creation platform is home to
a number of users who make amazing vertical series known as ‘Rizzle Series’ in
many languages, and all under 12-minute videos shot on phone. With the success
of the #TuMeraNahi contest, more fun experiences await on the Rizzle App!
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